Welcome  Europe’s leading role and success has always been intertwined with its unique position as a marketplace for businesses, ideas and people to come together. The trust gained through face-to-face meetings is equally instilled within European culture and values. 

The European exhibition industry champions this spirit of connectivity which enables Europe to act as a global center of trade and innovation. In an increasingly globalised economy, Europe needs to retain its competitive edge. Thanks to a strong culture of entrepreneurship focused on risk-taking and innovation, and within the right economic and political environment, Europe will succeed. 

We, the European exhibitions industry, offer a platform for European businesses, especially SMEs, to innovate, invest and expand both in Europe and on the international stage. We facilitate high level B2B and B2C interactions where people can see, feel and touch new products to solve the challenges of tomorrow. We also enable policymakers to meet with industry leaders, to experience their innovations and to debate their needs.  

We aspire to continue contributing to a sustainable world and regional development by generating social and economic benefits, such as jobs and growth in a variety of sectors. We will do our utmost to help Europe increase its competitiveness, innovation and entrepreneurial spirit to thrive as a global leader.




EMECA and UFI Presidents intend to continue and intensify collaboration. Meeting at Messe Stuttgart on challenges and opportunities of the business events sector. EMECA (European Major Exhibition Centres Association) President Roland Bleinroth welcomed UFI (Global Association of the Exhibition Industry) President Michael Duck at Messe Stuttgart premises for an informal… read more

EMECA Best Exhibition Launch Award - BELA 2023

The National Outdoor Expo 2022 organised by Raccoon Media Group and held at the NEC Birmingham is the winner of the first BELA Award 2023   EMECA has awarded Raccoon Media Group the BELA - Best Exhibition Launch Award 2023 for its outstanding achievement with the National Outdoor Expo 2022. EMECA created the BELA Best New Exhibition Launch Award on the occasion of… read more


Collaboration between Fiera Milano and EUIPO aimed at raising awareness of intellectual property issues among companies   Milan, 04 April 2023. The trade in counterfeit products constitutes one of the most significant criminal phenomena facing companies and, in particular, impacts those who invest in creativity, innovation and research.   For this reason, Fiera Milano… read more


The European Exhibition Industry Alliance is a cooperation between the European Members of UFI, The Global Association of the Exhibition Industry and the European Major Exhibition Centres Association EMECA.

It represents around 300 exhibition organisers, venue operators and providers of related services in Europe. Its aim is to represent the common interests of the European exhibition industry towards the European Union Institutions and other relevant stakeholders in Brussels and to promote the role and impact of exhibitions and business events in Europe.

Find more information here or visit:  www.ufi.org | www.emeca.eu