Exhibition Alliance consortium won EU tender for B2B meetings at trade fairs
A consortium comprising the two EEIA organisations EMECA and UFI, Eurochambres and communication partner LOW have won the EUR 1.35 million contract to manage the organisation of EU to Third Country B2B events at ten international exhibitions in Europe and outside. The offer handed in by the group under the lead of Eurochambres achieved an outstanding score at the evaluation. The project was kicked off in October 2016 and ran for 30 months. It has been managed by a project team in Brussels and branded under the name “Business Beyond Borders”.
The ten selected trade fairs benefitted from financial support and team up with their local chambers for the implementation of the matchmaking and policy events. These offers represented an attractive add-on to their exhibitions for existing and potential new exhibitors and visitors. Aligned PR across all levels gave a high visibility to the participating exhibitions.
The objective of this initiative by the European Commission was to encourage and practically support EU businesses, in particular SMEs and clusters of businesses, to operate internationally. It was embedded into a variety of programmes, measures and networks financed by the European Commission. Possible synergies between all programmes have been exploited and the networks acted as multipliers for this project. In addition to the B2B, B2C (business to cluster) and C2C (cluster to cluster) brokerage events, a half day policy conference was offered.